Privacy Policy

What this policy covers

Your privacy is very important to us and so is being clear and open about how we collect, use, and share information about you.  This document is intended to help you understand:

• How we collect your information

• What information we collect about you

• How we intend to use any information that we collect

• How we may share information we collect

• How we store and keep secure any information we collect

• How you can access and control your information

• Other important privacy information

This Privacy Policy describes the information that we collect about you as user or guest of our website located at URL http://www.appraisalworld.com/ (“Website”).  “We,” “our,” and “us” refers to Bradford Technologies, Inc..

By using the Website, you expressly consent to our collection of your information in the manner described in this Privacy Policy.  This Privacy Policy may be revised over time as new features are added to the Website or as we incorporate suggestions from our users and customers. Any material changes will be effective immediately.  The amended Privacy Policy will always be posted on our Website.

How we collect your information

We collect information about you:

• When you interact with our website or sign-up for a membership with us;

• When you use any of our support features;

• When you participate in our promotional activities;

• When you purchase our products or services through the Website;

• When you communicate with us through e-mail; and

  • Through the use of “cookies”, tracking pixels, and similar technologies. “Cookies” are small files that your Web browser places on your computer’s hard drive.

What information we collect about you

We collect the following types of information about you, as further described below:

• Your personally identifiable information, including your name, address, phone number(s), and e-mail address(es);

  • Information you share with us about yourself, your work specialties and experiences (for example, number of years doing commercial or residential appraising);

• Your usage and response to promotional activities;

  • Your purchases and payment information, including the last four digits of your credit card number, expiration date, cardholder name and billing address, which we will add to your account. The full credit card number will not be stored on our servers;
  • The Internet address (IP address, MAC identification) of the computer or device you use to access the Website, the type of browser you use the times you access the Website, the webpages you review, and the products and services that you inquire about and purchase; and

• Your navigation through the Website, what content you seek and functions you use.

If you decide to purchase our products or services for other customers, we may collect certain personal information about such other customers. You will need to make sure that each of these other customers agrees, in advance, that you can disclose their personal information to us. In the future, we may retain these other customers’ personal information in your account. At any time, you can change or remove some or all of these other users by contacting us by telephone at 408-360-8520.

How we intend to use any information that we collect

We use information we collect about you in order:

• To better understand how our Website is navigated;

• To improve our Website content and ease of use;

  • To respond to your inquiries and fulfill your specific requests, such as to send you information you request or e-mail alerts;
  • To send you important information regarding our relationship with you or regarding the Website, changes to this Privacy Policy and/or other administrative information;
  • To verify accounts and activity, to monitor suspicious or fraudulent activity and to identify violations of our policies;
  • To perform analytics and research to improve the services offered on our Website or to develop new services that benefit you and other users and visitors of our Website; and
  • To make disclosures under the requirements of any applicable law, such as tax reporting, and to comply with legal process or in response to lawful requests from public authorities.

How we may share information we collect

We will not sell or share your information to anyone, for any purpose except for the following:

• With our service providers who are performing a data processing service for us, such as credit card processors;

  • With vendors such as direct mail providers and e-mail providers that we contract for the purpose of delivering communication and offers to you;
  • With our partners if you sign up for any products or services offered through such partners;
  • As required to comply with our legal and regulatory obligations;
  • As required to protect the security of our Website and our rights under our Terms and Conditions of Use;
  • As required to protect ourselves against liability;
  • In response to legal process;
  • As required in connection with a sale of our business or company;
  • Any information that you voluntarily share with us may be available in our appraiser directory that others may see; and
  • In addition, we may disclose information that is not in personally identifiable form for any purpose.

How we store and keep secure any information we collect

We are committed to safeguarding your information. For this reason we employ a staff of security technology professionals and utilize a full range of the best security technology available. Specifically, your information is secured from unauthorized access from the Internet through market leading firewall technology. We also protect the connection between your computer and our server from eavesdropping through industry-standard encryption technology known as Secure Socket Layer (SSL).

Depending on your browser, this SSL will have encryption keys of up to 64 bits. To ensure that we fulfill our commitment to safeguard your information, we continually assess new technology for protecting your information to make sure that our information handling practices are in accordance with the highest industry standards and best practices on the Internet at all times.

How you can access and control your information

We are committed to giving you control over your personal information. You have the right to request a copy of your information, to object to our use of your information (including for marketing purposes), to request the deletion or restriction of your information, or to change your password and e-mail address at any time.  You can view, change, or update your personal or other information by visiting your “My Office” page. If you request that we remove all of the personal and other information stored in your account, then we will promptly do so. If we remove your personal information, you will not be able to use the services available on our Website unless you re-register. We may not be able to honor your request to remove your personal information if we are legally obligated to retain that information or those records.

As part of our effort to continuously communicate with our customers, we will send you products and services information, advertisements, updates, promotions, or newsletters via your e-mail or business/home address. If you do not wish to receive any of these communications, you may “opt-out” by sending us an e-mail at unsubscribe@BradfordSoftware.com.

We value your comments and opinions. From time to time, we may invite you, as a registered user of our Website, to participate in on-line surveys. Your participation in these surveys is on an anonymous basis, unless we inform you otherwise.

We may offer you the chance to win a variety of appraisal products or services-related prizes by sponsoring contests. If you choose to participate in these contests, you may share certain personal information with us, such as your full name, e-mail address and mailing address.

Participation in these contests may include participation in an on-line survey. We will only use your personal information to notify you if you win a contest.

Other important privacy information

Children are not eligible to use the Website.  We ask that minors (under the age of 18) do not submit any personal information to us or attempt to use the Website under any circumstance.  We do not knowingly collect information from children under 13 years of age or have any reasonable grounds for believing that children under the age of 13 are accessing or using the Website. If we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under age 13, please contact us.

Our Website provides links to other websites. When you click on one of these links, you are leaving our Website and entering another website that we do not control and for which we cannot be responsible and You will be subject to the terms and condition and privacy policy applicable on such other websites. This Privacy Policy will not cover the use of your personal information by these other companies. We encourage you to read each other company’s privacy policy before signing up for any of its products or services.

We may change this Privacy Policy from time to time. If we decide to change this policy in a material way (for example, a change regarding disclosure of personal information), we will post notice of the change on our Website and notify you via e-mail at the address you have provided to us. If we decide to change our policy in a less significant way, we will simply post notice of the change on our Website. If any proposed change is unacceptable to you, you may request that we remove your personal information from our records. We encourage you to review our Privacy Policy whenever you use our Website to stay informed about our information practices and the ways that you can help protect your own privacy.

This Website is owned and operated by Bradford Technologies, Inc. If you have any questions or concerns about this policy or our information handling practices, you may contact us at support@bradfordsoftware.com. We will attempt to respond to your questions or concerns within five (5) business days after we receive them. We can also be reached by regular mail at: Bradford Technologies, Inc., 302 Piercy Road, San Jose, CA 95138.

 

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